Fifty plus starts being a tough age, not for private reasons but for professional ones. One becomes too expensive to get employed. I met Antoinette in a course for unemployed people. She had the idea to start her own business by consulting laundries and cleaning stores and needed some help creating her corporate identity and marketing. She liked my self-designed visit card, and we got into business. First, she wanted to have a good picture. We had fun choosing new glasses, new cloths and a new haircut. The photographer and I had fun doing the photo shooting. She a little bit less and I understand. With this friendly and convincing photo we created her business card. Antoinette already got compliments for her nice picture at the copy shop. We put lively colors, texts and pictures on her website, we produced a flyer and a brochure. All this was very new to me. I learnt a lot about graphic systems, website tools and low cost printing. Now, her corporate identity is completed. And I am quite a bit sad to let her go because we had such a good time together – thanks to fifty plus.
You can have a look at Antoinette’s website in German.